A cover letter is the introductory tool that secures the recruiters interest in a CV. The letter should reflect a degree of personality but, following a simple formula will create the right impact with recipients.

Hand-written is best

By handwriting the cover letter, candidates are telling recruiters that

• They have taken time over their application and not simply reeled off a ‘circular’
• They can write neatly and legibly
• They don’t need a spell or grammar check facility to prepare accurate correspondence.

Structure in four quarters

• Opening paragraph - explain the purpose of the letter, giving a reason to read on. If replying to an advert, state where and when the position was advertised, quoting any reference number
• Second paragraph – briefly explain current position and any relevant qualifications (professional/academic). If replying to an advert, ensure the specified skills requirements are reflected in the CV
• Third paragraph – present reasons to be given an interview, eg. personal unique selling points. Demonstrate knowledge about the company
• Fourth paragraph – leave the next steps open to either side, offering to call in a few days, unless a response is received. Be careful of seeming too keen and pestering the recruiter.

Final tips

• Double check spellings of name and addresses, finding the best recipient for your letter
• Provide all preferred contact details, enabling swift response
• Prepare all documents on the same high quality, white paper and use an appropriately sized envelope, preferably board-backed to keep documents pristine
• Keep the cover letter to one side of A4 – it’s purpose is to accentuate the positives and sell, not duplicate information in the CV.